So the Nets are promoting Brook Lopez’s Rookie of the Year candidacy this Saturday by distributing “Brookie of the Year” comic book-inspired t-shirts to the first 5,000 fans in attendance. While that’s not all that clever at all, it sure beats sending out a PDF file with some stats on it.
There were so many options. I really like reader J.G.’s suggestion of “Russell Westbrook approved ankle braces.” Jet Zero instead of Coke Zero (a Jet Zero comic book would have been cool, no?). Heck, a website, a t-shirt, a short highlight video – just anything would have been better than a page with stats that nobody saw. The award really isn’t all that big of a deal and we all know Russell isn’t going to win it, but some effort would have been nice. Westbrook has had a fantastic rookie season and has exceeded everyone’s expectations for him and I just wish he’d get the recognition he deserves.