Who would’ve thought in just three years, the league’s smallest market team would become one of its most reliable money-makers?
Sports Business Journal has a report out that the NBA will begin the season with over $100 million in season ticket revenue. And already, there have been more full season tickets sold than all of last year. There have been over 50,000 full season tickets sold, a 40 percent increase from last year. And who said the Heat were bad for the league?
But one of the teams right in the thick of it? Our own little Thunder:
League officials would not disclose which team ranks the highest in new full-season-ticket sales, but the five teams with the highest number of new full sales are the Chicago Bulls, Miami Heat, New York Knicks, Oklahoma City Thunder and Orlando Magic.
The Heat, Bulls and Knicks all benefited from the free agency race for LeBron James that was ultimately won by Miami. The Thunder got a boost from its playoff appearance last season led by Kevin Durant. The Magic’s full-season-sales run is led by the opening of its new arena this fall.