Don’t believe what the commercials tell you. Kevin Durant is nice. Very nice.
So nice, he’s even starting a nice movement. Via Chris Broussard of ESPN.com:
Kevin Durant is shooting for three goals this season, but most observers are only familiar with two of them.
Everyone knows Durant wants to lead Oklahoma City to the NBA title.
Everyone knows he wants to win his first MVP award. But the league’s top scorer says his third goal is just as important: spreading the message that being kind to others is the ultimate sign of strength.
“I just want to let people know that being kind is not a sign of weakness,” Durant said Wednesday in launching his “Strong and Kind” movement.
“That’s how I approach the game. If you see me play, I’m barking at guys, I’m talking trash, I’m being physical. But at the same time, if you fall on the ground, I’ll help you up, and after the game we’ll talk as friends. So it’s not a weakness to be a kind person. Everybody always says nice guys finish last, but I’m trying to change that.”
Durant has partnered with KIND, a healthy snack food company, to promote his initiative, which aims to challenge deep-rooted stereotypes and redefine cultural perceptions of strength and kindness.
Durant has set up a website — www.strongandkind.com — that has five principles he’s asking people to commit to as he looks for a million to pledge to follow them.
“Growing up walking around the streets of Maryland and seeing so many people struggling, I always wanted to help out, even as a kid,” he said. “And now that I’m blessed to be put on this platform by playing basketball and blessed to be making a nice income, I want to do as much as I can to help out.
“This is really near and dear to my heart. I just want to change how people think about being kind. A lot of people associate it with being weak. But I think you have to be really strong to be kind and respectful.”