Kevin Durant to Release “Red Velvet” Nike KD10

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The whole “cupcake” thing that got really popular last season? Definitely hasn’t come back to bite Thunder fans.

Introducing the Nike KD 10 “Red Velvet”:

via Nike

Making matters worse, this is the product description from the Nike website:

“With a style of play as smooth as velvet, KD is known for having the most fluid game in the game today. Effortlessly making defenders look helpless, always ready to cook his next victim. He dominates the game with unrivaled versatility, forever motivated by the sweet taste of victory. At the end of the day, winning is all that matters and anything else is just icing on the cake. The KDX ‘Red Velvet’ celebrates the smoothest player in the game and his undying quest for the sweet taste of victory.”

This is all some sort of poetic justice for KD, although I can’t help but feel like it’s another instance of bad things happening to good people. All is fair in love and war, however, and considering the depth at which Thunder fans embraced the cupcake movement — this is a legal blow from Nike and the reigning Finals MVP. Likely retribution for the oversized, crippled pastry that mocked Durant’s knee injury last season.

It was mildly entertaining while it lasted, but this should officially mark the end of all baked good-related insults. KD left, won a title, and turned the cupcake joke into income. That’s a checkmate.

Back to the drawing board ahead of his next return on November 22.