As the NBA heads into the second half of its season, the Oklahoma City Thunder, residing in the nation’s 41st-largest TV market, is posting some of the highest local NBA ratings in at least two years.
Through the first half of the season, Thunder games on FS Oklahoma are averaging an 8.6 rating, more than 45 percent higher than the second-place San Antonio Spurs, which are posting a 5.9 rating on FS Southwest.
The Thunder’s 8.6 rating is up 207 percent from the team’s rating for the 2010-11 season, the NBA’s last full season.
“The formula is simple: The Thunder are one of the best teams in the league, Kevin Durant is one of the most marketable stars in the league, and the Thunder is the only professional sports team in Oklahoma,” said Jon Heidtke, FS Oklahoma senior vice president and general manager. “I’m not surprised by the TV ratings they’re pulling in.”
According to the article, OKC’s TV ratings are up 207 percent, which seems good. In terms of RSN ratings compared to market size, the Thunder are No. 1 in the entire league.