It’s a good time to be an NBA player — or an NBA owner, for that matter.
The league was set ablaze with speculation and excitement on Sunday evening following reports that the announcement of a nine-year, $24 billion television deal with ESPN and Turner was imminent. The NBA confirmed the deal this morning.
The reported agreement would nearly triple the league’s annual haul — from $930 million to $2.66 billion, beginning with the 2016-2017 season. While a big increase in the value of the NBA’s TV package didn’t necessarily surprise anyone — with the value of sports TV rights ballooning over the past few years, the league was widely expected to see a significant bump in any new deal — the sheer grandiosity of the figures raised the most eyebrows.
Twenty-four billion dollars. That’s a lot of money. A lot. Keep Reading…