There are a few pivotal moments in a franchise that not only amplify the excitement around the organization and the city it is located in, but can also help determine the direction and even the futures success of each. The Thunder’s first game in the Ford Center last October in front of a raucous crowd and excited community served as a starting point which showed that this organization, this team, could not only survive in a small market but thrive on the love of their fans, the sponsorship of vital corporate partners and the overall sports hysteria that a traditionally collegiate market would be expected to experience when they got their first taste of a professional franchise.
The next moment, however, is but a few days away. Read that again. We, you, are on the verge of the next step into a larger world for this franchise, these players and this community, which can propel everyone involved with the Thunder’s success to a new level of brand recognition, personal endorsements on a broad-scale and local economic benefit.
In short, the pivotal moment for every employee, player, local merchant (from restaurants to apparel stores) and fan of the Thunder is peeking over the horizon, and could very well determine just what kind of franchise, what kind of city, what kind of fiscal community and what kind of fan base the Thunder and its supporters will be perceived as by the nation, which could have long-lasting effects on the success and sustainability of this market as a whole.
And that is why this next step, this maiden voyage into the NBA Playoffs for this small market team who has overachieved through teamwork, defense, budding talent and a superstar ready to make his own great leap, must not only meet expectations, but exceed them. Keep Reading…