Following some really interesting dialogue at the MIT Sloan Sports Analytics Conference about game experience and the future of live sports, I wanted to talk Thunder Vice President of Sales and Marketing Brian Byrnes about how the Thunder might fit in there. I’ve been saving this conversation for a rainy day and well, thanks lockout, I guess.
First, thanks for taking the time to talk to me. I know you’re a busy man (or at least was when I talked to him).
I always have time to talk about our business.
The first thing I wanted to ask about was that Mark Cuban said the Mavericks sink “hundreds of thousands” of dollars into just video presentations alone at games. I know the Thunder don’t do anything like that, but is the budget pretty substantial for game presentation?
Well, first of all, the answer to the first question that do we spend a good amount of our resources on the game presentation is an overwhelming yes. Mark’s comment I think was more attributed to their video development. I would suggest that we do a fair of that by the way. I don’t know that it’s as much as Dallas does though.
It’s probably one of our biggest investments in terms of business. Obviously I’m not speaking to the basketball side of things in terms of investment in players, but if you think of just the business, one of the more sizable investments we make both from a monetary perspective and a resource perspective is to create the most energetic and compelling game experience we can. Keep Reading…