(UPDATE: I got confirmation on this. It’s a social media campaign from Nike.)
I mentioned this in the Bolts, but I thought it deserved a little more attention: There is a person on Twitter that’s also posting YouTube videos called @KD35sneighbor. Basically, “Mathias Murphy” is hiding in the grass across the street taking videos of Kevin Durant ordering pizza, moving in to his house, getting in his car and taking out his trash.
At first glance, it just appears as a super weird, overzealous KD lover (but then again, aren’t we all?) that’s fortunate enough to live next door. But the more you look at it, the more the real culprit kind of reveals itself. (Also as Patrick James pointed out to me, check out the full-sized harp in the moving video. A harp? Really?)
It’s got to be some viral marketing from Nike. Has to. Keep Reading…