Russell Westbrook featured in fairly awesome NBA 2K11 spot

My buddy Andy and I often think it’s funny to picture how some commercials are thought up. Like the really dumb ones. For example, the Little Caeser’s commercials that are trying to unlock how their pizzas can be only $5.99. Who seriously thought having a secret agent meet with someone to find out the recipe only to have a leaf blower interrupt their conversation was a good idea? OK hang with me here people. We’ll have a guy meet with someone that needs to know the secret recipe. No reason why, he just wants to know. And then, right before he finds out, someone interrupts the conversation with a loud noise and he never gets to find out! Brilliant, right!?!?

But the thought process for NBA 2K11’s newest ad wasn’t a very complicated one. Pick a number of young NBA studs that grew up loving Michael Jordan and have them talk about their favorite moments. That’s brilliant. Especially Derrick Rose’s dig on Cleveland.

This could present a little hiccup in Thunder chemistry though. KD is the lead man for NBA Elite 11, and now Westbrook is doing promos for 2K11. I wonder if they’ll fight over what the better game is.